Product Marketing at CloudCherry
Salt Lake City, UT, US
Product Marketing will work across different organizational departments, own the overall go-to-market strategy for our products, establish timescales for developing products, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations and events.
For our product marketer, the customer will be the center of your universe!

RESPONSIBILITIES:

Develop product messaging that differentiates new products from others in the market
Communicate the value of new products to the sales team and develop sales tools that facilitate the selling process
Plan and take part in the launch of new products and involve several different departments in such launches
Brief the press and PR teams about new products and take part in presentations
Through interviews, surveys, focus groups and sales data, gain insight into customer use of current products, untapped opportunities and buyer personas
Establish timescales for development of new products with product management, and engineering
Determine product pricing
Create product content such as case studies, videos, website copy and blog posts
Speak and present about products to both external and internal audiences
Create launch plans and content for new products
Train and prepare the team for new products
Research competitor offerings and react when appropriate
QUALIFICATIONS:

5+ years of software product marketing experience with at least 2 years’ experience in a field facing role
Bachelor’s in business, communications or marketing
Very strong written communication skills
Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties
Understanding in Customer Experience and NPS is a plus
Background in design and copywriting is a plus